Why you need to have complete control over your brand
Remember the old days, when you had to have a license for Adobe Illustrator and Photoshop on your computer – and then they would come out with a new version – and you had the buy the whole upgrade again? These days, business owners no longer need to have the full functionality of a tool like Adobe Photoshop in order to make fantastically beautiful designs for their whole business. I mean really, we’re mostly designing social media posts and jazzing up elements for our websites, not designing full multi-page documents for print.
For you as a business owner, there is a greater need than ever to create awesome digital content for your business. The more control you have over your brand, the better it will be recognised, especially in a sea of social media where we’re inundated with graphics and content at every click. We recommend choosing a tool that allows you to set the standard for your brand, while allowing anyone with internet access to implement the creation of graphics for you without straying from your look and feel.
Your ongoing annual cost
Canva is a completely free tool.
Canva for Work is USD $9.99 per user
Canva is browser based, and allows you to create designs for web and print. With Canva for Work, you can set up your brand toolkit and load in your business fonts and colours once. Whenever you create a new design, your brand guide will automatically be applied. Canva for Work also has an amazing magic resize feature, meaning you can create designs once and then resize your Facebook post, for example, to Twitter, Pinterest and a myriad of other social media channels. That means you’re literally cutting out 90% of the hard work in creating designs for multiple channels.