Why you need to set up an email marketing system sooner than later
We hear this all the time from customers: “But I’m not big enough!” … “But I have nothing to say! What will I send?” The thing with email marketing is that you need to get buy-in (rather, opt-in) from people in order to allow you to send communications.
The sooner you do this, the better (we recommend asking new LinkedIn connections and other people in your CRM if you can add them to your list as soon as you meet them in fact). Then, you’ve got your list in one place, and you can add an opt-in onto your website to continue building your list. This is a case where, truly, something is better than nothing.
MailChimp literally takes businesses from ground zero to complete automation, all under the same account, and that’s why we recommend that all of our customers start out with this superb tool. By giving you the ability to create and segment various lists for your business, you’re never far away from reaching just the right lead. When you’re setting up your campaign there’s an awesome drag-and-drop feature that enables you to build out beautiful, professionally designed email marketing newsletters in a few clicks.
Under the premium account, you can even schedule your campaigns in advance, meaning you can plan ahead and match up your awesome campaigns with your social media, using Buffer, all well before Friday afternoon cocktail hour hits. Best of all, the substantial reporting feature gives you complete insights to how well your campaigns are performing, and integrates with Google Analytics so that you’re on top of what’s happening with your traffic flow.